FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Reach Out during Crisis w/ Respect & Sensitivity

Reach Out during Crisis w/ Respect & Sensitivity
Communicate in Midst of Disaster & Crisis

How can our orgs communicate effectively in the middle of two huge crises - 1) Police brutality and misconduct in Baltimore, spurring response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come?

This is an extremely delicate challenge, whether the crisis is human-driven (as in the Baltimore police actions) or a natural disaster.

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3 Nonprofit Marketing Skills I Learned from Aunt Frances

3 Nonprofit Marketing Skills I Learned from Aunt Frances

Some of you may remember my stories about my wondrous Great Aunt Frances. We grew into close friends over the years I lived a few blocks from her in NYC.

Aunt Frances was fantastic—a warm, loving, down-to-earth lady who’d had many life adventures and was a fantastic cook.

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Communicating in the Shadow of Disaster – Practical Tips for Nonprofits

You haven't seen the power of a cyclone till you've seen the calm at the eye of the storm

FundRaiser: We are republishing this blog post on responding to disasters because it is so helpful for nonprofits on how to respond when the public's attention is focused on a disaster. Following Nancy's guidelines can help you stay centered, appropriate and helpful under challenging circumstances.

What is the place of nonprofit communications in the wake of disaster, particularly when this most recent crisis of epic proportions—the March 2011 earthquake and tsunami disasters in Japan—is rightly dominating our minds and conversations, as well as the media?

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A Nonprofit Marketing Don’t – “Our Organization Needs Your Input”

Give whatever you are oding and whoever you are with the gift of your attention
Flickr - mtsofan

That’s the subject line of this morning’s email from our local JCC, asking for my input on its member survey. My immediate response was to delete it, because it’s all about the JCC’s needs and not about what members like me need. At least that’s what the subject line conveys!Has your organization ever alienated its audiences doing something like this, something totally narcissistic? Here’s what’s really annoying: The JCC folks do get it right in the first sentence of the email itself — There is only 1 week left to take our online JCC feedback survey. Please take a few minutes to complete it. Your opinion is extremely important as it helps us focus our improvement efforts on the areas that matter most to our community. We hope to hear from all of you!

But that’s the only sentence in the entire wordy email that speaks to serving the wants and needs of us JCC members. And most folks won’t even get there because the subject line is so JCC-focused.

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Good News? Great Time to Ask!

Doing worthwhile things gives joy

Here’s my response to a fantastic question raised by one of our colleague nonprofit communicators this week. Eager to hear your thoughts! Q:  Should I include an ask in announcing a big win? Tomorrow we’ll email supporters to celebrate a recent victory. This win has not been a focus in our emails to folks on this list, but is something our organization is responsible for (and supporters will care about).

I want to keep supporters excited about our impact, and motivated to give during our year-end campaign (we’ll email a year-end appeal later this week). It seems easiest to  just send a quick victory email sharing the great news and linking to more detail on the win.  But I wonder if it’s best urges folks to take a Thank you action, e.g. “Thank President Obama for this good thing!” Keep in mind I have to send the year-end email later this week, and can’t rework that content (it’s part of a series).

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Win Your Year-End Campaign—5 A.S.A.P Steps

Email message subject lines

Publisher – / President – Nancy Schwartz & Company

We’re at the beginning of the end…of the year. Now’s the time for you to bear down and give birth to the most compelling fundraising campaign you have in you.

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Wait a minute, while we are rendering the calendar
End of Year Letters major donors motivation code corporate sponsors relationship tracking volunteering Task List role of nonprofits New Year major gift prospects office giving history nonprofit fundraising campaign donor relations grants pledges merge fields targeted mailings mailing salutation in honor of donations capital campaign donor attrition rate increasing giving amounts understanding giving trends building donor relationships government grants premiums planned giving tech tip Thank You Resiliency grassroots campaign FundRaiser Spark Snow Birds GivingTuesday anonymous donors overview adding personal notes to letters Company culture password protection welcome packet annual campaign National Change of Address campaign management mode code animal rescue communications online donations texting donors vacation custom page upgrading donors small donations thank you letters social media membership benefits donor retention the Ask NCOA processing membership programs online donations accounting software user spotlights letter advanced tab gift notes field data conversion flash sales how-to videos charity golf tournaments Reporting to IRS gift entry Tickles donor retention rate development director FundRaiser Basic entering auction gifts customer portal endowment campaign new nonprofit support ticketsales Volunteer module technical support donor preferences donor attrition operating systems moves management backing up data gift acceptance policy on site training fundraising letters features community supported gardens new features donor source legacy giving repeat donors community arts nonprofits disaster relief board members donor contact information Facebook PayPal upgrade donor slip Excel motivation publicity materials SYBUNTS pictures merge notes Donor Portal new leadership alumni follow up arts fundraising correspondence holiday giving foundations segmenting donors correspondance donor Network for Good email operational costs #GivingTuesday training tip transparency auction In-Kind gifts donor recognition budget holiday letters holiday donor loyalty donor engagement solicitors community broadcasting letter templates mission driven donation history memorial giving Personalizing happiness word processor spreadsheets donor profile LYBUNTS change of address updating updates planning personalizing letters annual maintenance plan large donations tax summary letters ticket sales GoFundMe project tribute gifts monthly giving Crowdfunding Campaign product news case study how to handle auction gifts announcements look and feel raffle brick campaign add ons event management membersip benefits customer service passwords reports data analysis importing csv donor prospects phoning donors new version new donors Congratulations Alternative Addresses Facebook campaign data entry donor advised funds Codes volunteers Groupings appeal letters training Thanksgiving spare fields general security FundRaiser Hosted Cloud recurring gifts ROI Importing Data banquet user interface giving levels Constant Contact appeal lapsed donor Reminders direct mail donor targeting prospects

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