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Case Study: USLEAP

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Letter appeals are an integral tool to fundraising at US Labor Education in the Americas Project. USLEAP uses them not only to raise money but also to keep donors informed.

"We send out four letters a year to repeat donors and an occasional letter to lapsed donors depending on time available," says Rachel Wallis, Development Associate, and a FundRaiser Professional user. The repeat mailings are worthwhile. "Twenty percent of our donors give more than once a year in response," she says.

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Sasha Daucus

Sasha Daucus

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Sasha Daucus enjoys helping nonprofit organizations make connections between their specific fundraising activities and how FundRaiser Software can help. She's social media director. "I believe that working in a great working environment helping organizations who want to create a better world is a wonderful gift. One of the things I enjoy most about my job is looking at the posts on facebook made by our customers. On any given day, I'll see people putting their hearts into all the issues close to my heart and doing it with great creativity and committment. It makes me feel good about whatever it is that I have before me on the task list."
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