FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Converting In Kind Donors to Financial Supporters

Converting In Kind Donors to Financial Supporters

Dear Kim:

We are a 50-year-old social service agency mostly supported by government grants.  We do have about 600 donors who help us every year and we do a reasonable job keeping in touch with them.  We also have about 300 people who give us in-kind gifts and I have tried all kinds of solicitations to encourage them to give money as well as stuff, but I have had a really poor response. Someone said that you said in-kind donors often don’t become money donors. Is that true?  Should I stop trying to convert them? 

~Hoping to go from Chair to Checkbook

Dear Chair:

It is true that I said in kind donors generally don’t become money donors and probably a lot of other fundraisers have said that as well.  In some ways it seems logical that someone who gave you something of value that probably cost them money would be a good prospect to give you money, but it rarely works that way.  The fact is that when I give away my old couch or books I am never going to read again, I pick places that will take them. I hope those places aren’t homophobic or exploitive of their workers, but I don’t call my favorite organization and ask if they need my old clothes, unless my favorite organization is a shelter or something like that. And in that case, I would already be giving money. The question is whether you are having the same or better response from your in-kind donors as to your other acquisition activities.  I worked with a group that was always able to convert about 3% of their in-kind donors to money donors and they realized this was quite a bit better than the 1-2% response they were getting from direct mail.  The system that seems to work for many organization is to thank the donor for whatever they gave you, then a few months later ask them for a financial contribution, then ask them at the end of the calendar year again for any kind of donation. If they don’t respond to your requests, take them off your list.  You haven’t spent a lot of money and you will get some donors out of it. 

~Kim Klein

Orignially published in the Grassroots FundRaising Journal. FundRaiser users can subscribe at a special rate of $30/year by entering is "$30" in the coupon code field on the second page of the subscription process.

To learn more about how FundRaiser can help follow-up with In-Kind donors :

Take an online guided tour of FundRaiser and learn about the features in FundRaiser that interest you the most. 

Short Take: Customer Portal for FundRaiser Users
Short Take: Coding In-Kind and Monetary Gifts

Related Posts

Wait a minute, while we are rendering the calendar
user spotlights Network for Good case study phoning donors nonprofit fundraising the Ask recurring gifts donor prospects importing csv Codes brick campaign motivation code volunteering product news planned giving new features membership benefits donor recognition grassroots campaign In-Kind gifts monthly giving new nonprofit email salutation donor contact information arts gift notes field office password protection annual maintenance plan legacy giving Company culture building donor relationships tribute gifts spreadsheets major gift prospects auction accounting software mission driven repeat donors development director alumni donor attrition donor retention rate community broadcasting FundRaiser Spark foundations New Year ROI gift acceptance policy vacation social media anonymous donors advanced tab disaster relief Reporting to IRS campaign motivation donor retention annual campaign charity golf tournaments flash sales pictures membersip benefits raffle welcome packet Tickles National Change of Address animal rescue in honor of donations Facebook donation history memorial giving SYBUNTS reports gift entry appeal letters user interface Alternative Addresses donor targeting ticket sales data entry operational costs look and feel LYBUNTS training Groupings Task List donor source letter templates giving history new version Personalizing how to handle auction gifts on site training updates community arts nonprofits backing up data Importing Data giving levels PayPal premiums #GivingTuesday board members training tip budget passwords word processor data analysis holiday happiness Snow Birds FundRaiser Basic small donations large donations donor features donor advised funds Excel Constant Contact general major donors mode code solicitors customer service donor relations upgrade security mailing endowment campaign letter Reminders targeted mailings data conversion End of Year Letters adding personal notes to letters Crowdfunding Campaign relationship tracking donor attrition rate FundRaiser Hosted Donor Portal upgrading donors GivingTuesday fundraising donor profile segmenting donors role of nonprofits thank you letters understanding giving trends event management Thanksgiving texting donors online donations capital campaign corporate sponsors grants donor engagement technical support donor slip add ons volunteers transparency banquet custom page follow up holiday letters merge fields pledges donor loyalty government grants membership programs increasing giving amounts moves management direct mail support GoFundMe project new leadership appeal overview community supported gardens change of address updating new donors customer portal announcements Cloud NCOA processing ticketsales Resiliency merge notes donor preferences Volunteer module entering auction gifts online donations operating systems tech tip planning publicity materials prospects communications how-to videos Congratulations lapsed donor fundraising letters holiday giving correspondence tax summary letters Thank You campaign management correspondance personalizing letters spare fields Facebook campaign

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form


The customer portal is unavailable. If you need support please reach out to Thank you.


  User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password