FundRaiser Blog
The Language of Color
The Ozarks have put on a truly breathtaking show this Fall. I have never seen colors so vivid. The trees stand boldly clad in crimson and gold. Ruby vines twine around trunks and gently swing from branches like expensive jewelry. Even when clouds darken the sky, the colors continue to glow as if lit from within.
Color is such an important part of our lives. Naming colors is one of the first things we learn as children. Since color is a near universal language, stemming from somewhere deep in our primeval history, we can use color to communicate many things without words. Red usually means stop or danger, yellow inspires caution or attention, and green suggests going ahead. Like most people, I suspect, I don’t even have to think about these impressions, they are just there.
FundRaiser also uses color to help you clarify your donor management software at a glance. Perhaps you’ve noticed the range of colors on the Masterlist and wondered what they meant. As things are speeding up toward the end of the year, I think now is a good time to review what those colors mean.
If the record shows BLACK in the Masterlist, the Donor has never given.
If the record shows GREEN in the Masterlist, the Donor has given a gift.
If the record shows RED in the Masterlist, the Donor has been manually marked inactive.
If the record has a YELLOW bar across the Masterlist, the Donor is a volunteer.
If the record has a GREY bar across the Masterlist, the Donor has been manually marked deceased.
This color code will help you to know vital information about individual donor records without having to click on any tabs. We think this tool will help to to use your donor tracking software much more efficiently.
If you have any questions about color coding or would like to speak to us about using FundRaiser to its potiential, please call Tech Support at 800-543-4131.
