FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Bringing Donors Closer to the Organization

One of the best ways to cultivate a relationship with a donor and strengthen that donor’s loyalty to an organization is to foster the donor’s connection with key staff. Obviously, executive directors and other very senior staff are naturals for this. But there are other approaches.

For one thing, you can introduce donors to staff members with whom they share interests. Another possibility is to invite donors to lunch with senior program staff. The donors get to hear the inside scoop on what the organization is doing, and staff develops an appreciation for the donors. That’s a win/win situation in my book.

After you have said your thank-you for a gift, don’t drop the ball on continuing to show the organization’s appreciation. Wait a while and then have a program staff member write to a donor describing how a specific contribution made by the donor or how the total contributions received in a recent campaign have made it possible to create, improve, increase, etc. a program. Have it come from someone who is putting the gift to its actual intended use, rather than you or even the executive director or board chair. Coming from the “frontlines,” it will be more real.

Contact by staff other than the development office can make donors feel much more a part of an organization. It also associates more faces and names with a donor’s gift. And remember, one of our truisms of donor loyalty is that people give to people. However, make sure the development office acts as a clearinghouse for this, and knows when other staff contact whom and for what reason. Remember, requests for funding need to go through the development office.

To learn how FundRaiser can help you follow-up in a timely fashion with your donors

Sign up for an online Guided Tour of FundRaiser

Memorial Tracking in FundRaiser
Communication doesn't have to be a ticklish subjec...

Related Posts

Wait a minute, while we are rendering the calendar
relationship tracking letter case study corporate sponsors Reminders mission driven community supported gardens gift acceptance policy user spotlights GivingTuesday holiday letters monthly giving donor profile campaign management FundRaiser Spark Facebook campaign Resiliency community broadcasting mode code how-to videos tax summary letters training tip GoFundMe project grants Excel Snow Birds membership programs Company culture product news gift entry raffle letter templates auction custom page anonymous donors Thank You motivation code new nonprofit segmenting donors memorial giving building donor relationships solicitors premiums office new leadership Tickles banquet Facebook New Year online donations prospects targeted mailings government grants grassroots campaign increasing giving amounts event management major gift prospects new version pledges operating systems importing csv #GivingTuesday End of Year Letters campaign donor loyalty LYBUNTS Volunteer module follow up spreadsheets large donations donor engagement Alternative Addresses fundraising giving levels donor prospects donor advised funds features data conversion major donors correspondance backing up data online donations transparency social media data analysis board members flash sales data entry new features look and feel personalizing letters how to handle auction gifts National Change of Address annual maintenance plan thank you letters understanding giving trends arts Importing Data user interface membersip benefits publicity materials entering auction gifts overview alumni the Ask general tech tip capital campaign planning donor targeting accounting software reports donor recognition donor relations FundRaiser Basic Constant Contact PayPal holiday lapsed donor gift notes field texting donors customer portal spare fields upgrading donors Personalizing merge notes salutation donor budget small donations donor retention rate advanced tab communications Thanksgiving brick campaign donor preferences Codes add ons support recurring gifts direct mail Reporting to IRS motivation donor attrition email merge fields charity golf tournaments donor attrition rate development director endowment campaign legacy giving Crowdfunding Campaign customer service donor source ROI FundRaiser Hosted password protection Network for Good Donor Portal donor retention SYBUNTS appeal change of address updating giving history donor contact information security holiday giving adding personal notes to letters vacation announcements upgrade moves management updates role of nonprofits in honor of donations training Task List planned giving mailing ticket sales word processor correspondence NCOA processing passwords donation history pictures operational costs foundations In-Kind gifts phoning donors community arts nonprofits nonprofit fundraising repeat donors appeal letters ticketsales volunteering tribute gifts Congratulations happiness animal rescue Groupings donor slip disaster relief annual campaign technical support on site training volunteers fundraising letters membership benefits welcome packet new donors Cloud

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

   

The customer portal is unavailable. If you need support please reach out to support@fundraisersoftware.com Thank you.

 

  User Name:
  Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password