FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Know Your Organization, part 2

Know Your Organization, part 2

Who Cares Enough about Our Organization to Give Us Money?

Remember the TV detective Kojak, played by the late Telly Savalas, who was always asking, “Who loves ya, baby?” Well, the question fund-raisers need to ask of their organizations is the same, although it is more likely to be phrased, Who cares about us and why?

Let’s go back to the mission statement for a moment. If an organization’s mission statement is truly in sync with what the organization is doing, it provides a way to help identify who cares about it and why. Or put another way, it explains who benefits from the existence of the organization.

For nearly all community organizations there are two primary beneficiary groups:

  1. People who directly avail themselves of its services.
  2. A much larger grouping of people who, while they do not avail themselves of its services, nevertheless indirectly benefit because of what the organization does for the community.

That latter group benefits because of its geographic proximity. For example, an arts education organization obviously benefits those who enroll in its classes. They and their families would therefore be high on its list of donor prospects. However, all of those who live within the area from which it draws students also benefit because of the value such an organization has to the community. The availability of arts classes makes the community a better place to live and arguably has an effect on property values and the desirability of the community as a place to do business. Therefore, all of those persons living within the organization’s service area are logically also prospective donors. Business and civic leaders likewise may never take a class, but they too benefit—even more strongly than the pubic at large, it can be argued—because of the positive effect the organization has on a community in which they are even larger stakeholders than the average resident.  

Don’t Look To Distant Benefactors

When it comes to the solicitation of corporate contributions, area of service and geography are often important deciding factors. A company rarely gives to a community organization that does not provide service to an area in which a substantial number of its employees either live or work. To put it bluntly, a corporation usually must have a facility or business connection in an area if it is to be successfully solicited.

It is possible for your organization to have a unique quality that would cause people with no stake in your geographic area to care about it enough to provide support. An inner-city housing initiative, for example, might draw the interest of national foundations and philanthropists from other communities because of its potential for replication. But you shouldn’t count on distant benefactors. That would be the exception, and you can’t rely upon the exception for support.

Money usually stays close to home, and conversely when it moves out of your area, don’t expect it to come back for regular visits. Once a big donor, one who may have supported you for years, leaves town, his sense of philanthropic responsibility will be transferred to his new community. While he may remember you fondly and treasure his years of affiliation, he may no longer benefit from your services and therefore may no longer care about you in the same way.

 Read part 1 of this article here

Learn more about how FundRaiser can help you acheive your fundraising goals

Explore the core features of FundRaiser

Know Your Organization, part 3
Know Your Organization, part 1

Related Posts

Wait a minute, while we are rendering the calendar
campaign management happiness Importing Data features major gift prospects donor relations letter templates community broadcasting segmenting donors online donations tech tip direct mail add ons government grants training Congratulations PayPal donor recognition grants Facebook campaign tribute gifts donor prospects gift acceptance policy role of nonprofits building donor relationships importing csv alumni in honor of donations on site training targeted mailings membersip benefits donor preferences appeal letters monthly giving how to handle auction gifts donor attrition transparency moves management anonymous donors correspondence grassroots campaign ticketsales how-to videos campaign holiday announcements flash sales brick campaign operational costs tax summary letters the Ask security user interface personalizing letters spreadsheets development director adding personal notes to letters new nonprofit publicity materials donation history donor retention FundRaiser Basic NCOA processing repeat donors holiday letters Constant Contact donor source volunteering email data analysis donor attrition rate customer portal capital campaign merge fields Crowdfunding Campaign Tickles general mode code volunteers FundRaiser Hosted new version planning relationship tracking data conversion new leadership motivation code new features giving levels fundraising advanced tab Cloud custom page salutation communications customer service pledges change of address updating Groupings motivation endowment campaign gift entry understanding giving trends nonprofit fundraising increasing giving amounts Volunteer module annual maintenance plan End of Year Letters technical support welcome packet recurring gifts charity golf tournaments online donations upgrading donors overview ticket sales case study Thanksgiving training tip user spotlights annual campaign phoning donors Alternative Addresses Snow Birds Codes animal rescue large donations follow up Network for Good FundRaiser Spark #GivingTuesday merge notes LYBUNTS Resiliency entering auction gifts In-Kind gifts donor contact information reports membership programs backing up data correspondance look and feel banquet Donor Portal arts donor engagement thank you letters fundraising letters raffle corporate sponsors donor retention rate holiday giving community arts nonprofits Reporting to IRS mailing GivingTuesday updates pictures donor donor loyalty office memorial giving GoFundMe project Personalizing gift notes field membership benefits solicitors ROI Company culture auction prospects new donors operating systems planned giving product news password protection Reminders budget small donations appeal Excel major donors donor slip giving history accounting software Facebook upgrade event management community supported gardens legacy giving board members Thank You spare fields mission driven donor advised funds New Year social media disaster relief donor targeting National Change of Address SYBUNTS support data entry donor profile premiums Task List word processor lapsed donor texting donors foundations vacation letter

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password