FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Short take: Making Event Participants into Regular Donors

Even_20181016-171706_1

 Your event was a smashing success and you raised a lot of money. After entering the participants into FundRaser, you might be wondering what the next steps are. How do you convert them to prospective, and hopefully future, donors?

First, make sure you’ve coded them as having been a participant at the event. This could be using the motivation code from their gift or ticket purchase to attend or even just a category code. If you have FundRaiser Professional, our Campaign Management Module is a great way to keep track of complex events and their participants.

Next, perhaps you’d like to send a follow up letter. Dropping these names into your normal sequence of appeal letters without some sort of segue way may seem abrupt. Even if you sent a thank you letter for the donation or ticket purchase, a follow up letter thanking them for attendance and letting them know what you were able to accomplish is a nice touch and makes the attendee feel as if they were a part of your excellent cause.

Now you’re ready to add them to your regular list, including any newsletters, in the hopes that they become donors. However, once you’ve done this, don’t stop there. I suggest running reports perhaps every four to six months to see who has given since the event and which attendees might need an additional nudge. In this way, you can curate the attendees by reminding them of the work they did and how much more they can help your organization.

The keys to converting event participants to regular donors is to know who came to the event and what their initial gifts are and regular reporting and follow up. In fact, you can say these are the keys to nurturing your entire donor database—one donor at a time.

If you’d like to learn more about following up with event participants with the support of FundRaiser, please sign up for our Coding & Spare Fields class, and our Reports class. You'll find times and days when these live webinar training classes are held on our Training Calendar

Keeping it Simple on #GivingTuesday Can Work for Y...
Program News - A Better Looking FundRaiser

Related Posts

Wait a minute, while we are rendering the calendar
solicitors gift notes field annual maintenance plan letter repeat donors how-to videos features personalizing letters board members nonprofit fundraising donor contact information major donors FundRaiser Spark budget passwords word processor data entry corporate sponsors Thanksgiving campaign community supported gardens customer service GivingTuesday Facebook annual campaign add ons Groupings direct mail publicity materials updates Reminders spare fields premiums online donations gift acceptance policy Thank You animal rescue Importing Data pledges data conversion volunteering ROI phoning donors moves management advanced tab communications disaster relief PayPal Congratulations follow up change of address updating email fundraising planned giving donor attrition rate fundraising letters New Year on site training tech tip Snow Birds office LYBUNTS donor preferences operating systems giving levels pictures Facebook campaign texting donors user interface upgrading donors Resiliency planning relationship tracking password protection appeal letters building donor relationships reports large donations auction announcements donor relations new version donor retention rate data analysis flash sales Constant Contact GoFundMe project raffle lapsed donor memorial giving FundRaiser Basic campaign management ticketsales transparency new nonprofit accounting software recurring gifts Codes End of Year Letters charity golf tournaments Cloud mission driven correspondence donation history entering auction gifts FundRaiser Hosted donor recognition merge fields Task List overview merge notes development director user spotlights community broadcasting importing csv happiness salutation banquet legacy giving new leadership SYBUNTS increasing giving amounts holiday giving motivation code #GivingTuesday product news motivation brick campaign holiday welcome packet Network for Good gift entry Tickles understanding giving trends role of nonprofits capital campaign endowment campaign donor loyalty foundations membership benefits Volunteer module Personalizing donor slip alumni giving history major gift prospects backing up data training correspondance custom page National Change of Address anonymous donors vacation segmenting donors monthly giving training tip NCOA processing the Ask donor prospects mode code new features donor profile government grants mailing letter templates security tax summary letters upgrade technical support community arts nonprofits in honor of donations adding personal notes to letters tribute gifts donor source Company culture operational costs grassroots campaign appeal Excel Alternative Addresses holiday letters how to handle auction gifts donor attrition donor engagement donor online donations case study social media spreadsheets Donor Portal small donations donor targeting targeted mailings Reporting to IRS new donors thank you letters In-Kind gifts membersip benefits customer portal prospects donor retention look and feel ticket sales arts membership programs event management Crowdfunding Campaign donor advised funds volunteers general grants support

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

   

The customer portal is unavailable. If you need support please reach out to support@fundraisersoftware.com Thank you.

 

  User Name:
  Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password