FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Short take: Making Event Participants into Regular Donors

Even_20181016-171706_1

 Your event was a smashing success and you raised a lot of money. After entering the participants into FundRaser, you might be wondering what the next steps are. How do you convert them to prospective, and hopefully future, donors?

First, make sure you’ve coded them as having been a participant at the event. This could be using the motivation code from their gift or ticket purchase to attend or even just a category code. If you have FundRaiser Professional, our Campaign Management Module is a great way to keep track of complex events and their participants.

Next, perhaps you’d like to send a follow up letter. Dropping these names into your normal sequence of appeal letters without some sort of segue way may seem abrupt. Even if you sent a thank you letter for the donation or ticket purchase, a follow up letter thanking them for attendance and letting them know what you were able to accomplish is a nice touch and makes the attendee feel as if they were a part of your excellent cause.

Now you’re ready to add them to your regular list, including any newsletters, in the hopes that they become donors. However, once you’ve done this, don’t stop there. I suggest running reports perhaps every four to six months to see who has given since the event and which attendees might need an additional nudge. In this way, you can curate the attendees by reminding them of the work they did and how much more they can help your organization.

The keys to converting event participants to regular donors is to know who came to the event and what their initial gifts are and regular reporting and follow up. In fact, you can say these are the keys to nurturing your entire donor database—one donor at a time.

If you’d like to learn more about following up with event participants with the support of FundRaiser, please sign up for our Coding & Spare Fields class, and our Reports class. You'll find times and days when these live webinar training classes are held on our Training Calendar

Keeping it Simple on #GivingTuesday Can Work for Y...
Program News - A Better Looking FundRaiser

Related Posts

Wait a minute, while we are rendering the calendar
small donations vacation premiums entering auction gifts Facebook major gift prospects ticketsales ROI NCOA processing building donor relationships how to handle auction gifts direct mail custom page campaign development director spare fields National Change of Address appeal letters New Year spreadsheets how-to videos new features online donations security targeted mailings Thank You alumni community broadcasting motivation code donor prospects training banquet flash sales Volunteer module donor contact information add ons solicitors increasing giving amounts raffle online donations Reminders welcome packet community supported gardens Reporting to IRS anonymous donors office look and feel FundRaiser Hosted Crowdfunding Campaign segmenting donors personalizing letters understanding giving trends animal rescue donor engagement donor source auction communications recurring gifts fundraising merge fields board members donor profile in honor of donations operational costs corporate sponsors transparency user spotlights Excel budget planned giving Donor Portal volunteering data entry In-Kind gifts fundraising letters GivingTuesday customer portal the Ask donor retention rate gift entry Cloud holiday PayPal tribute gifts social media tax summary letters donor loyalty LYBUNTS repeat donors updates passwords Company culture backing up data annual maintenance plan GoFundMe project mode code grassroots campaign phoning donors word processor appeal holiday letters charity golf tournaments correspondance user interface FundRaiser Basic advanced tab Resiliency customer service pictures moves management donor attrition rate donation history prospects SYBUNTS Congratulations training tip Alternative Addresses donor recognition planning new version gift acceptance policy brick campaign nonprofit fundraising happiness follow up importing csv Tickles #GivingTuesday Codes publicity materials salutation capital campaign thank you letters general membersip benefits reports donor targeting upgrading donors Groupings holiday giving FundRaiser Spark Snow Birds data conversion donor slip donor retention operating systems Facebook campaign lapsed donor mailing memorial giving motivation data analysis donor attrition accounting software campaign management Thanksgiving pledges gift notes field texting donors password protection donor relations merge notes membership benefits letter new donors case study endowment campaign End of Year Letters volunteers product news ticket sales giving levels annual campaign donor giving history Importing Data on site training tech tip new leadership correspondence adding personal notes to letters role of nonprofits legacy giving community arts nonprofits foundations event management change of address updating disaster relief support Personalizing technical support monthly giving new nonprofit large donations major donors mission driven donor advised funds Task List relationship tracking email upgrade membership programs features overview letter templates arts Network for Good announcements grants government grants donor preferences Constant Contact

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

   

The customer portal is unavailable. If you need support please reach out to support@fundraisersoftware.com Thank you.

 

  User Name:
  Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password