FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Short take: Making Event Participants into Regular Donors


 Your event was a smashing success and you raised a lot of money. After entering the participants into FundRaser, you might be wondering what the next steps are. How do you convert them to prospective, and hopefully future, donors?

First, make sure you’ve coded them as having been a participant at the event. This could be using the motivation code from their gift or ticket purchase to attend or even just a category code. If you have FundRaiser Professional, our Campaign Management Module is a great way to keep track of complex events and their participants.

Next, perhaps you’d like to send a follow up letter. Dropping these names into your normal sequence of appeal letters without some sort of segue way may seem abrupt. Even if you sent a thank you letter for the donation or ticket purchase, a follow up letter thanking them for attendance and letting them know what you were able to accomplish is a nice touch and makes the attendee feel as if they were a part of your excellent cause.

Now you’re ready to add them to your regular list, including any newsletters, in the hopes that they become donors. However, once you’ve done this, don’t stop there. I suggest running reports perhaps every four to six months to see who has given since the event and which attendees might need an additional nudge. In this way, you can curate the attendees by reminding them of the work they did and how much more they can help your organization.

The keys to converting event participants to regular donors is to know who came to the event and what their initial gifts are and regular reporting and follow up. In fact, you can say these are the keys to nurturing your entire donor database—one donor at a time.

If you’d like to learn more about following up with event participants with the support of FundRaiser, please sign up for our Coding & Spare Fields class, and our Reports class. You'll find times and days when these live webinar training classes are held on our Training Calendar

Keeping it Simple on #GivingTuesday Can Work for Y...
Program News - A Better Looking FundRaiser

Related Posts

Wait a minute, while we are rendering the calendar
In-Kind gifts social media data conversion donor attrition rate merge notes user interface FundRaiser Spark community supported gardens prospects New Year giving levels major donors Facebook updates budget donation history direct mail donor source endowment campaign new leadership fundraising letters Reminders adding personal notes to letters planned giving backing up data targeted mailings gift acceptance policy End of Year Letters Excel role of nonprofits happiness support donor profile donor targeting Constant Contact motivation code anonymous donors user spotlights development director data analysis Thank You recurring gifts training tip donor preferences building donor relationships membership benefits new version animal rescue texting donors publicity materials new donors add ons donor retention rate alumni mode code event management donor slip announcements vacation importing csv Volunteer module donor contact information volunteers personalizing letters PayPal donor ticket sales capital campaign NCOA processing Alternative Addresses pictures in honor of donations Reporting to IRS government grants overview motivation foundations raffle welcome packet salutation reports online donations memorial giving monthly giving customer service online donations new nonprofit Network for Good upgrade moves management small donations spare fields mission driven gift entry how-to videos flash sales community broadcasting ROI case study Resiliency banquet Personalizing fundraising brick campaign SYBUNTS donor recognition Donor Portal annual campaign increasing giving amounts legacy giving corporate sponsors disaster relief campaign management correspondence technical support membership programs donor advised funds repeat donors how to handle auction gifts merge fields custom page grants Crowdfunding Campaign transparency follow up understanding giving trends LYBUNTS data entry phoning donors operational costs the Ask annual maintenance plan Congratulations lapsed donor office change of address updating FundRaiser Hosted Importing Data look and feel FundRaiser Basic product news community arts nonprofits Task List premiums password protection operating systems relationship tracking upgrading donors appeal letters ticketsales customer portal gift notes field word processor accounting software pledges giving history tribute gifts Thanksgiving solicitors general membersip benefits volunteering correspondance nonprofit fundraising Tickles Groupings auction thank you letters advanced tab tech tip on site training GivingTuesday large donations donor loyalty arts security features communications entering auction gifts segmenting donors spreadsheets letter templates training #GivingTuesday grassroots campaign Cloud National Change of Address major gift prospects new features Codes Facebook campaign charity golf tournaments GoFundMe project donor attrition tax summary letters Company culture board members Snow Birds

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password