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Hitting Your Target: Mass Mailings For Impact

Hitting Your Target: Mass Mailings For Impact

When your organization needs to send out communications, the mass mailings feature within FundRaiser provides a quick and easy way to do so. Simply choose the letter, select who receives it, and then print and send. In times of disaster or when funds are needed urgently, the Mass Mailings feature provides a way for you to communicate with your donors, even through email.

What sort of letters can be sent out through Mass Mailings? Anything you can create. As long as you can format the template, it can be sent. Mass mailings also works for mailing labels and envelopes, which means labeling postcards just became a lot easier.

The key to effective communication using mass mailings is a well-targeted audience. Narrowing the recipients down to a specific grouping or even a selection of gifts or dates, allows you to pinpoint exactly who will be receiving the letter, as well as what action you want them to take. Choose donors on the cusp of another giving level to encourage them to give more. Find lapsed donors and remind them about your organization and its good works. Send a letter during a crisis to an infrequent donor to see if they can help you in a time of need, such as during a natural disaster.

Mass mailings sounds very impersonal, like you are sending the same letter out to hundreds, or thousands of people. However, it doesn’t have to be. A letter crafted using the merge fields can show the donor exactly where he or she has helped in the past and how a new donation will help your organization reach its goals. Keeping your intention and your audience in mind, will allow your mass mailings reach the widest amount of people and do the most good for your organization.

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