FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Hitting Your Target: Mass Mailings For Impact

Hitting Your Target: Mass Mailings For Impact

When your organization needs to send out communications, the mass mailings feature within FundRaiser provides a quick and easy way to do so. Simply choose the letter, select who receives it, and then print and send. In times of disaster or when funds are needed urgently, the Mass Mailings feature provides a way for you to communicate with your donors, even through email.

What sort of letters can be sent out through Mass Mailings? Anything you can create. As long as you can format the template, it can be sent. Mass mailings also works for mailing labels and envelopes, which means labeling postcards just became a lot easier.

The key to effective communication using mass mailings is a well-targeted audience. Narrowing the recipients down to a specific grouping or even a selection of gifts or dates, allows you to pinpoint exactly who will be receiving the letter, as well as what action you want them to take. Choose donors on the cusp of another giving level to encourage them to give more. Find lapsed donors and remind them about your organization and its good works. Send a letter during a crisis to an infrequent donor to see if they can help you in a time of need, such as during a natural disaster.

Mass mailings sounds very impersonal, like you are sending the same letter out to hundreds, or thousands of people. However, it doesn’t have to be. A letter crafted using the merge fields can show the donor exactly where he or she has helped in the past and how a new donation will help your organization reach its goals. Keeping your intention and your audience in mind, will allow your mass mailings reach the widest amount of people and do the most good for your organization.

How to Recruit Your Volunteer Fundraising Team, pa...
Tracking Responses from Your Mailings

Related Posts

Wait a minute, while we are rendering the calendar
volunteering vacation building donor relationships disaster relief mode code in honor of donations pledges word processor donor advised funds FundRaiser Hosted donor prospects annual campaign texting donors Alternative Addresses operational costs product news Task List new features importing csv planning holiday giving welcome packet donation history spare fields GivingTuesday endowment campaign updates change of address updating mission driven grants Reporting to IRS foundations ROI fundraising letters Resiliency security phoning donors Thank You donor relations data analysis upgrade letter templates New Year NCOA processing donor Snow Birds new leadership new version animal rescue advanced tab monthly giving thank you letters arts relationship tracking event management appeal premiums major donors donor slip donor retention new nonprofit annual maintenance plan office donor targeting grassroots campaign major gift prospects gift notes field donor attrition donor contact information lapsed donor Thanksgiving moves management Volunteer module understanding giving trends features nonprofit fundraising fundraising mailing Reminders donor engagement capital campaign customer portal donor attrition rate Tickles announcements Codes membersip benefits motivation code LYBUNTS motivation FundRaiser Basic memorial giving user interface campaign management accounting software Crowdfunding Campaign happiness holiday letters holiday recurring gifts prospects GoFundMe project support direct mail PayPal Groupings budget on site training personalizing letters Congratulations campaign tax summary letters role of nonprofits backing up data adding personal notes to letters increasing giving amounts transparency correspondence banquet donor loyalty social media data conversion Network for Good overview FundRaiser Spark In-Kind gifts repeat donors how to handle auction gifts operating systems training #GivingTuesday giving history email Facebook large donations the Ask donor preferences online donations ticketsales government grants communications password protection membership benefits Facebook campaign community broadcasting customer service corporate sponsors brick campaign End of Year Letters reports development director alumni entering auction gifts passwords technical support new donors small donations training tip look and feel anonymous donors donor recognition pictures donor profile tech tip board members upgrading donors community arts nonprofits SYBUNTS tribute gifts merge notes spreadsheets charity golf tournaments letter how-to videos segmenting donors data entry salutation case study add ons solicitors general Importing Data targeted mailings auction donor source gift acceptance policy Personalizing giving levels merge fields ticket sales Cloud National Change of Address volunteers publicity materials planned giving appeal letters Constant Contact Company culture membership programs Donor Portal flash sales gift entry follow up online donations community supported gardens Excel correspondance legacy giving user spotlights custom page raffle donor retention rate

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password